general info UAE NATION BRAND DRAWS OVER MILLION VOTES FROM ACROSS THE WORLD
UAE Nation Brand Draws Over Million Votes From Across The World
Updated on 22 December 2019

Since public voting opened on Tuesday 17 December, the UAE Nation Brand has attracted a one and a half million votes from 130 countries and 2,000 cities, to select one of three logos that will represent the UAE globally.

Who Voted? 
People from the age group 25 to 34 years old cast over a third of votes (33.5 percent), while the highest participation rates were drawn from the UAE, India, Egypt, Saudi Arabia, Algeria, Morocco, US, Jordan, Brazil and Iraq. Arab nationalities cast 73 percent of votes, while the remaining 27 percent of votes came from the rest of the world.  Since its launch, the voting campaign recorded 50 million social media views.

About the Campaign 

His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice President and Prime Minister of the UAE and Ruler of Dubai, and His Highness Sheikh Mohamed bin Zayed Al Nahyan, Crown Prince of Abu Dhabi and Deputy Supreme Commander of the UAE Armed Forces, had invited people from around the world to participate in choosing the UAE Nation Brand logo that will reflect the country’s unique identity. Online voting began on 17 December for the public to take part in sharing the UAE’s story through selecting one logo of the three, designed by 49 Emirati artists, via the Nation Brand website: www.nationbrand.ae

What are these three logos and what do they mean?
Logos up for vote are titled "Emirates in Calligraphy", "The Palm" or "7 Lines”. The logo will represent the UAE’s exceptional story as a melting pot, land of opportunities, global trade centre, beacon of hope, and a nation with futuristic vision and cultural and historical heritage.

The "Emirates in Calligraphy" logo emphasises the unique association and sentiment that the name "Emirates" brings to citizens, residents and visitors coming together from all over the world.

The Palm Tree has long been associated with the Emirates, forming an indispensable part of its history and distinctive identity as an unconditional giver. By designing the palm tree with colours closer to golden, the logo manifests the undulating vistas of the desert dunes shining in the sunlight. 

Seven Lines rise up tall with momentum, optimism and dynamism as a tribute to the seven bold leaders who shaped the Emirates and united their people’s aspirations under one flag. Seven lines, shaping the map of the Emirates with the national colours, represent the future-focused leaders of the seven emirates united towards the country’s growth.

Voting is still open, and now interested ones can also cast their votes in person through eight voting stations installed in shopping malls across the country at Yas Mall in Abu Dhabi, Global Village and City Walk in Dubai, City Centre Sharjah and Matajer Sharjah, City Centre Ajman, City Centre Ras Al Khaimah and City Centre Fujairah.

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